Global Digital Transformation.
The following is a case study involving products designed and developed for Herbalife International. We successfully designed, developed, released and maintained web properties, web applications, and mobile apps to meet the needs of over 2 Million distributors and business owners in over 82 countries worldwide.
Digital Business Suite.
Our challenge was to create and develop tools to enable a distributor base of 2+ Million global distributors to grow their businesses. I worked to create Myherbalife.com in order to help distributors accomplish their needs for CRM, catalog orders, calendar management, send e-cards to their customers and more. The tools successfully averaged 15.6 Million monthly page views.
Brand Building & Marketing.
One of the goals for the company was to provide distributors with a strong brand and marketing tools to help them share their story and build trust with new customers. We utilized sports sponsorships to help trigger users’ cerebral cortex (fusiform facial area) to increase connection, persuasion, and trust. Here is an example of our use of the LA Galaxy men’s soccer team.
Localization & Internationalization
Every organization has unique needs. Our challenge at Herbalife International was to design web applications that would accommodate 82 countries, each with unique considerations for language, culture, and content. In order to lower costs, our team developed a content-agnostic modular design to meet the needs of over 2 million users.