Rockstars are made.
The following is a high level case study involving projects I led during my tenure at Guitar Center, the largest musical instruments retailer in the U.S. Our team was assembled to launch the very first e-commerce site for the organization. It was a winning digital transformation journey for the company.
Rockstar Energy.
The organization’s goal was to communicate the energy of the company through a digital channel. We were able to successfully accomplish this by creating digital experiences which appealed not only to the auditory sense, but also build connection through visual design. We took our demographic’s Visual, Intellectual, Memory, and Motor (VIMM) skills into consideration in our design.
Building Community.
In a time before social media, it was imperative to build community through user groups, message boards, and chat groups. My contributions to the community came in the form of all three. I also conceptualized and pioneered the used gear section of the site, which created an entire new business opportunity for Guitar Center. Here’s a sample of a drum competition site I built in 2006. Time flies!